Acrostic

Member retention for boutique gyms

Gyms care.
Members can’t tell.

Gym software tracks activity. Acrostic tracks connection.

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What Acrostic is

Acrostic runs beside the gym software you already have. It tells your team who needs attention, and when.

Your systems record what a member does. Acrostic reads all of it together, works out who is drifting and who nobody on your team has spoken to, and puts those people in front of the person best placed to reach them.

Four things go in

Member activity

Visits, classes and the rhythm a member keeps, read against their own normal.

Conversations

Messages and replies, including the ones nobody ever answered.

Staff interactions

Who on your team has actually spoken to them, and when it last happened.

Signals

A hold, an injury, a cancelled plan, a scan, a month gone quiet.

One thing comes out

Who needs attention, and when.

People, by name, in the order somebody should talk to them: the reason beside each one, the next move, and the member of staff best placed to make it. Not a report at the end of the month.

Everything your gym already knows about them.

Checked in, scanned, charged, tagged, renewed, counted. Every system in the building writes something down.

Check-inRecorded PlanUnlimited monthly InBody scanRecorded PaymentSucceeded Auto-renewOn BookingConfirmed WaiverSigned ContractActive Last seenLogged Visits this monthCounted Membership IDOn file SourceInstagram Door swipeRecorded BillingCard on file App loginRecorded Assigned coachYes TagMorning regular ClassSignature EmailOpened StatusActive AttendanceCounted ReferralNone BirthdayLogged CancellationNone AnniversaryLogged PhotoOn file RenewalScheduled NotesNever deleted

None of it is Paige.

Thirty-eight days since anyone saw Paige. Assigned to a coach. Known by no one.

A support coach is assigned. That is a name on a list, not a person who knows them.

Attendance says they came. Anchors say someone knows them.

Zero
Baseline

Trains alone. The countdown starts.

Two
+20%

Self‑sustaining by day 90.

Four or more
+80%

Refers without being asked.

So an anchor is the thing Acrostic tracks: for every member, who actually knows them, and the last time the two of them spoke.

Staff interaction and return rates: NASM research review, 2024.

A studio is a network. Paige is one of the dots with no line.

Nobody decided to let Paige go. Six members going quiet.Paige is at the top.

This is the list, this morning, in the order someone should talk to them.

39 no anchor · not scored: 8 Care Track, 23 new

Going quiet

  • Paige Clark38 days, and nobody on staff has spoken to them
  • Elena RomeroTwo check-ins sent, no reply to either
  • Sofia IyerOne anchor, a support coach. Nobody they train with knows them
  • Aisha WongTwo anchors, no conversation with either in six weeks
  • Nathan DasBack twice this week after a quiet month
  • Ivy WatanabeTheir coach called. They are booked in Thursday

In the order someone should talk to them. Two are already turning.

Now two people know Paige. Cole, their support coach.Fatima most mornings.

Notes · never deleted

Paige Clark

Paige Clark 3 Sep

Said the lunch class works. Bringing their sister along on Thursday.

Cole Barrett 2 Sep

Stopped on the way out to say goodbye. First time they have done that.

Coach Dana R. 26 Aug

Lunch class twice this week. Asked how the knee felt afterwards.

Coach Marcus J. 12 Aug

Asked about the knee. Said the 6:00a is too early now, so we moved them to the lunch class.

So. We do not look at numbers. We connect with members.

  • Know why they joined.
  • Notice when nobody has spoken to them.
  • Own the relationship, not the row.
  • When it needs a human, the machine stops.
  • Never chase someone who needs space.
  • Every member known.

Proof · May to August 2026 · our own platform data

One studio halved its churn.The other was already there.

Monthly churn at The Lab

4.45%

down from 9%

9% of the studio was leaving every month in May, the month The Lab started on Acrostic. By August it was 4.45%. A healthy studio runs under five percent.

800+

members across both studios

27mo

average member lifetime at FNS

2

studios running it every day

See it working

Gyms care.We make the member feel it.

You have just watched one member go quiet. The demo is the product itself with an invented studio inside it: sign in, open Going quiet, and find the next one.

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Four seats of one gym: support coach, coach, manager and owner. Every member in it is invented.